Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain

Julia Weyer, Victor Tiberius, Peter Bican and Sascha Kraus
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Julia Weyer: VDI/VDE Innovation + Technik GmbH, Berlin, Germany
Victor Tiberius: Faculty of Economics and Social Sciences, University of Potsdam, Potsdam, Germany
Peter Bican: Chair of Technology Management, Friedrich-Alexander-University Erlangen-Nuremberg, Fuerth, Germany
Sascha Kraus: Faculty of Economics & Management, Free University of Bozen-Bolzano, Bolzano, Italy

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 08, 1-15

Abstract: Multiple emerging technologies both threaten grocers and offer them attractive opportunities to enhance their value propositions, improve processes, reduce costs, and therefore generate competitive advantages. Among the variety of technological innovations and considering the scarcity of resources, it is unclear which technologies to focus on and where to implement them in the value chain. To develop the most probable technology forecast that addresses the application of emerging technologies in the grocery value chain within the current decade, we conduct a two-stage Delphi study. Our results suggest a high relevance of almost all technologies. The panel is only skeptical about three specific projections. As a consequence, grocers are advised to build up knowledge regarding the application of these technologies in the most promising areas of their value chain.

Keywords: Delphi study; technological forecasting; grocery retailing; artificial intelligence; augmented reality; big data analytics; blockchain technology; drones; RFID (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1142/S0219877020500583

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