Virtual Reality — Substitute for a Real Experience? The Role of User Motivation, Expectations and Experience Type

Kai Israel, Christopher Zerres and Dieter K. Tscheulin
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Kai Israel: Department of Media, Offenburg University, Badstraße 24, 77652 Offenburg, Germany
Christopher Zerres: Department of Media, Offenburg University, Badstraße 24, 77652 Offenburg, Germany
Dieter K. Tscheulin: ��Department of Business Administration, University of Freiburg, Rempartstraße 16, 79098 Freiburg, Germany

International Journal of Innovation and Technology Management (IJITM), 2023, vol. 20, issue 03, 1-30

Abstract: Virtual reality (VR) offers the opportunity to create virtual worlds that could replace real experiences. This research investigates the influence of user motivation, temporal distance and experience type on the satisfaction with the VR experience, and the degree of acceptance of a VR experience as a substitute for a real experience. The results suggest that the degree of acceptance of a VR experience as a substitute for a real experience is higher for passive VR experiences compared to active VR experiences. Furthermore, the results support the assumption that users are more satisfied with passive VR experiences.

Keywords: Virtual reality; virtual experience; satisfaction; substitution; motivation; self-determination theory; construal level theory; experience economy (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S0219877023500189

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