How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective

Gilang Puspita Rini and Augusty Tae Ferdinand ()
Additional contact information
Gilang Puspita Rini: Department of Management, Universitas Diponegoro, Semarang, Jawa Tengah, Indonesia
Augusty Tae Ferdinand: Department of Management, Universitas Diponegoro, Semarang, Jawa Tengah, Indonesia

International Journal of Innovation and Technology Management (IJITM), 2024, vol. 21, issue 01, 1-21

Abstract: This research was conducted to fill the research gap between perceived ease of use and intention to use by exploring the Service-Dominant Logic Theory in the development of ergo-functional value resonance. The process involved surveying 352 MacBook users through Instagram. The data obtained were processed using AMOS 23 and the results showed the possibility of ergo-functional value resonance serving as a mediator between perceived ease of use and intention to use. This research contributes to the perspective of Service-Dominant Logic, which regards the product as a medium for value exchange, with the actual value being the functional aspect of the product.

Keywords: Brand congruence; perceived ease of use; service-dominant logic; intention to use; value resonance; technology acceptance; customer behavior (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877024500032
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:21:y:2024:i:01:n:s0219877024500032

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877024500032

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().