Validated Innovation Process: A Framework for Managing Business Development Process Based on a Learning-Oriented Approach

Leonel Del Rey de Melo Filho (), Marina Bastos Carvalhais Barroso and Raoni Barros Bagno ()
Additional contact information
Leonel Del Rey de Melo Filho: Production Engineering Department, Pontifical Catholic University of Minas Gerais (PUC Minas), Coração Eucarístico, Belo Horizonte-MG, 30535-901, Brazil
Marina Bastos Carvalhais Barroso: Graduate Program in Technological Innovation, Federal University of Minas Gerais (UFMG), Pampulha, Belo Horizonte-MG, 31270-901, Brazil
Raoni Barros Bagno: Production Engineering Department, Federal University of Minas Gerais (UFMG), Pampulha, Belo Horizonte-MG, 31270-901, Brazil

International Journal of Innovation and Technology Management (IJITM), 2025, vol. 22, issue 02, 1-21

Abstract: The innovation process typically comprises several stages with specific objectives and a logical sequence to mitigate uncertainties inherent to stage-specific challenges. Traditional models, however, often fall short for established firms aiming to foster innovation amid significant uncertainty. This paper introduces the Validated Innovation Process, designed to facilitate the conception and development of ventures in highly regulated and high-risk environments, emphasizing validation through experiential learning. It integrates traditional business, product, and service development methods with lean innovation perspectives, incorporating abductive reasoning and effectuation principles. This hybrid approach was developed over an 18-month research initiative, grounded in Design Science Research and addressing real-world needs in a large-scale health insurance company. The resulting structured process comprises three maturity levels, progressing from abstract concepts to validated and robust business models. The findings demonstrate strong alignment with practical applications, providing a clear framework for new venture development, effective team communication, phase integration, and the maturation of innovative outcomes. This process effectively addresses the specific challenges of launching new ventures amid high uncertainty within a regulated corporate environment.

Keywords: Business development; service development; innovation process; lean innovation; validated learning (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877025500063
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:22:y:2025:i:02:n:s0219877025500063

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877025500063

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().