EXAMINING BARRIERS TO SUCCESS AND SOURCES OF ASSISTANCE FOR U.S. HISPANIC FEMALE ENTREPRENEURS

Marilyn Young (), John James Cater and Kevin James
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Marilyn Young: The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA
John James Cater: The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA
Kevin James: The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA

Journal of Developmental Entrepreneurship (JDE), 2019, vol. 24, issue 02, 1-22

Abstract: This study examined the barriers to success and sources of assistance available for U.S. Hispanic female entrepreneurs. The goal of this research was to identify the problems, determine the source of solutions and then provide advice for the success of Hispanic female entrepreneurs. Our findings indicate that major barriers to success included a lack of capital and lack of marketing knowledge. In addition, our findings suggest that Hispanic female entrepreneurs turned to family members for assistance, rather than other sources of assistance. We advise that a break from this traditional behavior in seeking assistance is warranted. We provide suggestions for practitioners, researchers, and advisors in the form of three propositions.

Keywords: Female entrepreneurs; success barriers; external assistance; familism (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S1084946719500122

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