MOTIVATING AND ACHIEVEMENT FACTORS OF MARRIED FEMALE ENTREPRENEURS IN INDIA: UNVEILING THE KEYS TO SUCCESS

Kiruthika Anandharaman () and Geetha Rangaswamy
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Kiruthika Anandharaman: Department of Commerce, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamil Nadu, India
Geetha Rangaswamy: Department of Commerce, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamil Nadu, India

Journal of Developmental Entrepreneurship (JDE), 2024, vol. 29, issue 03, 1-22

Abstract: In contemporary times, enterprises run by married women have emerged as a rapidly expanding entrepreneurship group in Tamil Nadu, India. This study explores the influential factors that drive married women to initiate and succeed in their own businesses and to explain their levels of achievement. Based on the insights collected from interviews, observation and focus groups comprised of 50 entrepreneurs, we developed an instrument that included five variables that relate to the driving factors (freedom, spousal support, flexibility, respect and identity) and five variables that relate to the achievement factors (experience, education, government assistance, networks and unique traits/ competencies) of entrepreneurship among married women. Using survey data from 150 entrepreneurs, we further examined key relationships. Among other findings, this study highlights the central role of spousal support as a driving force for the greater success of married female entrepreneurs. The implications of the study findings are examined for both academics and practitioners, and recommendations are given.

Keywords: Married businesswomen; driving factors; achievement factors; spousal support (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1142/S1084946724500213

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