Everything Originated from Milk:Case Study of Nestlé

Hiroo Takahashi
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Hiroo Takahashi: Hakuoh University, Japan

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book is essentially a case study of food giant Nestlé. the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.

Keywords: CSR; CSV; M&A; Anri Nestlé; Open Network R&D; Nestec; Nestlé Boycott; Business Ethics; Instant Coffee; Code of Conduct; Born Global; IMEDE; IMD; Anglo Swiss; Swiss Canton; Rive-Reine Training Center; OJT; Off JT; Human Resource Management; PPP; India Moga; BRICs; Corporate Governance; Zone -EMENA; AOA; AMS; Maggi; KitCat; Cailler (search for similar items in EconPapers)
JEL-codes: L2 L26 L66 M1 M14 (search for similar items in EconPapers)
Date: 2021
ISBN: 9789811234088
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