Global Business Strategy:Asian Perspective

Hwy-Chang Moon
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Hwy-Chang Moon: Beijing Normal University, China & Seoul National University, South Korea & Institute for Policy and Strategy on National Competitiveness, South Korea

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Global Business Strategy

Keywords: Global Business Strategy; Asian Perspective; The Basics of Strategy; Competitiveness; Competitive Strategy; Value Chain; Global Value Chain (GVC); Competitive Advantage; Apple; Starbucks; Wal-Mart; Business Model; Customer Co-Opting Strategy; Co-Creation; Toyota; Xiaomi; Strategy And Society; Generic Strategy; Five Forces Model; Operational Effectiveness; Strategic Positioning; Michael Porter; Samsung; Sony; Blue Ocean; Forecasting; The World Is Flat; Standardization; Lenovo; Hyundai; Amore Pacific; Measuring Globalization; Strategy and Technology (search for similar items in EconPapers)
JEL-codes: F10 F23 M16 (search for similar items in EconPapers)
Date: 2022
ISBN: 9789811236174
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