The Entrepreneur's Field Guide:The 3 Day Startup Method

Andrew Zimbroff and Cam Houser
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Andrew Zimbroff: University of Nebraska-Lincoln, USA
Cam Houser: University of Texas at Austin, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.

Keywords: Entrepreneurship; Innovation; Venture Creation; Experiential Education; Product Development; Design; Business; Leadership; Education; Practitioner; 3 Day Startup; Lean Startup; Startup Incubator; Startup Accelerator; Mindset; Sales (search for similar items in EconPapers)
JEL-codes: L26 M13 (search for similar items in EconPapers)
Date: 2021
ISBN: 9789811236693
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