African Businesses and Multiple Value Creation:Impact Through Technology and Digitalisation

Edited by Emiel L Eijdenberg, Nsubili M Isaga, Leonard J Paas, Progress Choongo, Enno Masurel and Shiferaw Muleta Eyana

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This volume examines how entrepreneurship, innovation, and digitalisation are reshaping livelihoods and businesses across Africa, with a focus on multiple value creation—the simultaneous pursuit of economic, social, and environmental impact. Drawing on diverse studies from various regions and sectors, the book highlights how African entrepreneurs are leveraging technology, digital platforms, and financial innovations to build resilience, expand opportunities, and foster inclusive growth.

Keywords: Africa; Addis Ababa; Capacity Building; Circular Economy; Community Development; Creative Entrepreneurship; Cultural Industries; Digital Marketing; Digital Skills; Digital Transformation; Digitalisation; Economic Empowerment; Entrepreneurship; Environmental Impact; Environmental Sustainability; Ethiopia; Financial Inclusion; Fintech; Frugal Entrepreneurship; Frugal Innovation; Gender Empowerment; Ghana; Inclusive Digital Development; Inclusive Growth; Indigenous Knowledge Systems (IKS); Informal Economy; Informal Sector; Infrastructure; Innovation; Innovation Ecosystem; M-Pesa; Microfinance; Mobile Banking; Mobile Money; Multiple Value Creation; Namibia; Policy and Regulation; Poverty Alleviation; Rural Entrepreneurship; Small and Medium Enterprises (SMEs); Social Entrepreneurship; Social Impact; Social Media Platforms; Sustainable Development; Tanzania; Technology-driven Entrepreneurship; Telehealth; Uganda; Value Addition; Zambia (search for similar items in EconPapers)
JEL-codes: G21 L26 O14 O33 O55 (search for similar items in EconPapers)
Date: 2026
ISBN: 9789819826957
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https://www.worldscientific.com/worldscibooks/10.1142/14695 (text/html)
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Chapters in this book:

Ch 1 Beyond Profit: Multiple Value Creation in Africa’s Business Landscape , pp 1-9

Emiel L. Eijdenberg, Nsubili M. Isaga, Leonard J. Paas, Progress Choongo, Enno Masurel and Shiferaw Muleta

Ch 2 Small Businesses and Digital Marketing in Ethiopia: Practices, Challenges, and Opportunities for Blended Value Creation , pp 13-40

Zerihun Berhane Weldegebriel and Getahun Fenta Kebede

Ch 3 Ghanaian Small Handicraft Entrepreneurs and Poverty Alleviation: The Role of Digital Marketing Platforms , pp 41-58

Fanny Adams Quagrainie

Ch 4 Digitalisation of Frugal Innovations and Indigenous Knowledge Systems (IKS) in Africa: A Systematic Literature Review , pp 59-81

Sarah Kyejjusa, Charles Olupot, Joseph Elasu, Lovince Akurut and Jane Concy Auko

Ch 5 Factors Affecting the Usage Behaviour of Mobile Banking Services in Tanzania , pp 83-106

Hellena Mohamedy Mushi, Nela Alam, Nadhira Riyami and Nsubili Isaga

Ch 6 Telehealth Entrepreneurship in Uganda: Transformations in the COVID-19 Era and Beyond , pp 107-131

Tomasi Mutya and Eunice Obuler

Ch 7 Examining Mobile Money Usage and Micro-Business Performance: Evidence from Kitwe, Zambia , pp 133-159

Bruce Mwiya, Charity Lyuma, Progress Choongo, Margaret Kaniki Siwale, Moffat Chawala, Justice Bwalya, Nathan Mbandama, Christopher Munyonzwe, Gilberta Mulenga, Chitimba C. Nalutongwe, Roy Manchisi and Timmy Kasonde

Ch 8 The Role of African Fintechs in Facilitating Telemigration , pp 161-186

Ebehi Iyoha, Omolola Amoussou and Paul Okundaye

Ch 9 The Role of Digitalisation in Multiple Value Creation in Small and Medium-Sized Enterprises in Zambia , pp 187-214

Progress Choongo, Christine Nakamba Lesa, Sekela K. Munyati and Natasha Nyanja

Ch 10 Value Addition in Rural Businesses as a Catalyst for Sustainable Livelihood: Evidence from Northern Ghana , pp 217-237

Seth Amofah

Ch 11 Multiple Value Creation in an Entrepreneurial Informal Economy: A Study of Evelyn Street in Namibia , pp 239-260

Wilfred Isak April, Zirota Jinga and Leo Paul Dana

Ch 12 Antecedents of Indigenous Innovation Commercialisation: Do Gender and Firm Level Traits Matter? , pp 261-287

Patient Rambe

Ch 13 Sub-Saharan African Creative Industries: Value Creation, Digitalisation, and Cultural Vibrancy , pp 289-311

Peter C. Mhando

Ch 14 Waste as an Opportunity: Exploring Micro-Entrepreneurship and Circular Economy in African Contexts , pp 313-342

Maria Elo and Shriram Venkatraman

Ch 15 A Gender Comparative Study on M-Pesa and Promotion of Financial Inclusion in Tanzania , pp 345-367

Charles Raphael

Ch 16 From Preparation to Performance: How Business Preparation Enhances Household Well-Being among Micro-Entrepreneurs in Tanzania , pp 369-390

Charlotte Kemmink

Ch 17 The Influence of Micro Finance and Business Experience on Multiple Value Creation by Tanzanian Micro-Entrepreneurs: The Enhancing Role of Technology and Digitalisation , pp 391-414

Annet Herfkens

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