A TVD FRAMEWORK FOR DIFFERENTIATING CUSTOMER OFFERINGS

Frank M Hull and Chris Storey

Chapter 2 in Total Value Development:How to Drive Service Innovation, 2016, pp 19-42 from World Scientific Publishing Co. Pte. Ltd.

Abstract: An effective operating system for developing customer offerings is a key asset business enterprises require for competitive differentiation. The hub of the Total Value Development (TVD) framework is a composite development system. The troika of elements of the composite model is explained in operational terms. Case examples illustrate the model and the deployment of key practices. Five axioms are profiled to depict the logical underpinning of the model which is based on concurrent methods of development. These axioms are common sense principles based on proven experiences which provide generic guidance for achieving TVD.

Keywords: Innovation; Product Development; Business Model Innovation (search for similar items in EconPapers)
Date: 2016
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