ENVISIONING CONCURRENT DEVELOPMENT SYSTEMS

Frank M Hull and Chris Storey

Chapter 3 in Total Value Development:How to Drive Service Innovation, 2016, pp 43-63 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter provides the reader with a vision of how high performance development systems operate in actual practice. This perspective of high performance development systems is built upon the axioms underlying the composite model and expands upon its core practices. Ten graphic images depict facets of concurrent systems in operation. Although holistic systems are difficult to depict, these images provide a suggestive collage, a pastiche of disparate perspectives of concurrent systems. Pictures are worth lotsi of words and stimulate our imagination. The objective is to help envision concurrent product development as a “system” of interrelated practices. Readers are encouraged to apply the concept depicted in the image to their own enterprises. A list of ways of rethinking the development system of your enterprise is provided. This chapter is supplemented by a workbook enabling readers to benchmark development practices in their enterprise against Best-in-Class standards associated with each of the 10 images. These images of best practices may help in envisioning improved system capabilities for Total Value Development (TVD).

Keywords: Innovation; Product Development; Business Model Innovation (search for similar items in EconPapers)
Date: 2016
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