Direct approaches to open the solution space: Users as creativity machines

Fiona Schweitzer and Joe Tidd

Chapter 2 in Innovation Heroes:Understanding Customers as a Valuable Innovation Resource, 2018, pp 43-97 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Customers and creativityDirect online tools for opening the solution spaceGoals and scope of direct online toolsOnline idea competitionsVirtual communities for idea suggestion and cocreationDirect offline tools for opening the solution spaceCreativity workshops with ordinary usersLead user workshops

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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