Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation

Philipp Alexander Ebel, Ulrich Bretschneider and Jan Marco Leimeister

Chapter 8 in Managing Innovation:Understanding and Motivating Crowds, 2019, pp 213-236 from World Scientific Publishing Co. Pte. Ltd.

Abstract: While collaborative business modeling (CBM) constitutes a promising new approach for opening up a company’s innovation process, existing literature lacks empirical evidence of the effects related to this approach. Drawing on related literature on the quality of creative output, this paper proposes that in the context of a CBM initiative, the integration of customers will improve the quality of the generated output. As indicated by the results of our empirical evaluation, customers are indeed capable of developing high quality business models and are able to outperform company experts when it comes to the task of developing new business models.

Keywords: Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation (search for similar items in EconPapers)
JEL-codes: O31 O32 (search for similar items in EconPapers)
Date: 2019
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