Crowdsourcing Intermediaries and Problem Typologies: An Explorative Study

Gabriele Colombo, Tommaso Buganza, Ilse-Maria Klanner and Susanne Roiser

Chapter 9 in Managing Innovation:Understanding and Motivating Crowds, 2019, pp 237-260 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Web-based intermediaries that offer crowdsourcing services represent a new and promising way through which firms can leverage the power of a crowd to sustain their innovation performance. However, limited attention has been devoted thus far to understanding the relationship between the intermediaries architecture, i.e., how they deliver their service, and the innovation problems they are designed to solve. Based on an empirical base of 7 in-depth case studies, two distinct architectures, namely competition and competence searching, will be described in the paper; it will be demonstrated that each type is designed to solve specific classes of innovation problems. The paper presents important implications both for firms and web-based intermediaries. On the one hand, firms should collaborate with the web-based intermediary which presents the architecture that best fits the innovation problem to be solved. On the other hand, web-based intermediaries should be designed in coherence with the problems at hand.

Keywords: Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation (search for similar items in EconPapers)
JEL-codes: O31 O32 (search for similar items in EconPapers)
Date: 2019
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