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Project Networks as Marketing Innovation — The Challenge of the Mobile Communications Businesses

Mitsuru Kodama
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Mitsuru Kodama: Nihon University, Japan

Chapter 2 in Project-Based Organization in the Knowledge-Based Society, 2007, pp 23-55 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Exploration and ExploitationCase Study: Mobile Phone Business InnovationDoCoMo's innovationsMobile phone phase one (1992 to 1998): the challenge of voice communicationMobile phone phase 2 (1999 to 2004): the challenge of multimediaThird phase (2004 to present): the challenge of a lifestyle toolThe Formation of Teams of BoundariesNetwork Competences through Leadership Teams

Keywords: Project Management; Knowledge Management; Technology Management; Strategy; Leadership; Innovation; Organizational Behavior; IT (search for similar items in EconPapers)
Date: 2007
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