Process of Customer Interaction in New Service Development

Ian Alam
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Ian Alam: Jones School of Business, State University of New York, USA

Chapter 2 in Involving Customers in New Service Development, 2006, pp 15-31 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionWhy Interact with Customers?How to Interact with the Customers?Interaction between Front-Line Employees and CustomersSelecting Customers for InteractionProblems in Customer InteractionConclusionsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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