The Role of the Customer in the Development Process

Bodil Sandén, Anders Gustafsson and Lars Witell
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Bodil Sandén: Service Research Center, Karlstad University, Sweden
Anders Gustafsson: Service Research Center, Karlstad University, Sweden
Lars Witell: Service Research Center, Karlstad University, Sweden

Chapter 3 in Involving Customers in New Service Development, 2006, pp 33-56 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionResearch DesignCustomer Involvement in New Product and Service Development: Previous Research and ResultsDiscussionReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

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