Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes

Per Echeverri
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Per Echeverri: Service Research Center, Karlstad University, Sweden

Chapter 12 in Involving Customers in New Service Development, 2006, pp 233-247 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionPractical ProblemsTheoretical ProblemsUser Oriented Research Design and MethodologyComplex Issues Beyond ExpectationsDiscussion of Methodology and Empirical IssuesConclusions and ImplicationsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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