Distributing Services

Jochen Wirtz

Chapter 5 in Winning in Service Markets:Success through People, Technology and Strategy, 2016, pp 135-162 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:DISTRIBUTION IN A SERVICES CONTEXTWHAT IS BEING DISTRIBUTED?HOW SHOULD A SERVICE BE DISTRIBUTED?WHERE SHOULD A SERVICE FACILITY BE LOCATED?WHEN SHOULD SERVICE BE DELIVERED?THE ROLE OF INTERMEDIARIESDISTRIBUTING SERVICES INTERNATIONALLYCONCLUSIONCHAPTER SUMMARY

Keywords: Services Marketing; Marketing; Consumer Behavior; Positioning Services; Service Process; Service Environment; Service Advantage; Customer Relationships; Managing Relationship and Building Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality and Productivity; Service Leadership (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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