EMOTIONAL INTELLIGENCE AND MARKETING

Catherine Prentice

Chapter 1 in Emotional Intelligence and Marketing, 2019, pp 1-12 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:What is Marketing?Marketing EvolutionOffensive and Defensive MarketingRelationship MarketingBenefits of Relationship MarketingMarketing Strategies for Relationship MarketingEmotional Intelligence and MarketingBrief Contents of Each ChapterUniqueness of this BookReferences

Keywords: Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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