EMOTIONAL INTELLIGENCE AND EXTERNAL MARKETING

Catherine Prentice

Chapter 8 in Emotional Intelligence and Marketing, 2019, pp 165-184 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionEmotional Intelligence and Customer ResponseEmotional Intelligence Instils RapportEmotional Intelligence and Customer SatisfactionEmotional Intelligence and Customer LoyaltySummaryReferences

Keywords: Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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