From Supply Chain to Network

Cor Molenaar

Chapter 4 in The End of Competition:The Impact of the Network Economy, 2020, pp 51-79 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The old distribution structure was based on a pipeline — linear, that is, a process from manufacturer, via various links such as wholesaler, distributors, dealers, agents and shops, to the customer. Each link had to contribute to the process and had their own value. This distribution model was a sales-oriented model in which the physical articles successively moved along to the next link in the chain. Very little information was shared, and usually it was only functional information regarding the product, sales price and complaints…

Keywords: Network Economy; Supply Chain; Technology; Customers; Marketing; Asia; Platform Strategy; Multisided Platform; Collaboration (search for similar items in EconPapers)
JEL-codes: M31 O32 (search for similar items in EconPapers)
Date: 2020
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