India

Leo Dana and Naman Sharma

Chapter 1 in Organising Entrepreneurship and MSMEs Across India, 2021, pp 1-30 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionHistorical OverviewThe Impact of Culture and Social StructureA Holistic Approach to EntrepreneurshipTowards the FutureCase Study: Nirula’sCulture, Religion & DietThe EnvironmentKentucky Fried Chicken, Formerly Owned by PepsiCoMcDonald’sThe Beverage Sector

Keywords: MSME; MSME Innovation; Entrepreneurship; MSME Technology; Small Business Growth; MSME Business Model; Small Business HR; MSME Finance; Leadership (search for similar items in EconPapers)
JEL-codes: F00 F6 L26 M1 (search for similar items in EconPapers)
Date: 2021
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