Vitamin Shoppe Capital Budgeting Case

Ivan E. Brick

Chapter 7 in Cases in Financial Management:Applications for Financial Analysis, 2023, pp 109-114 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Vitamin Shoppe is a retailer of over 17,000 nutritional supplements sold through its brick-and-mortar retail stores, e-commerce division, and manufacturing division. It was founded by Jeffrey Horowitz in 1977. The first store was located on the East Coast in New York City. There are over 775 Vitamin Shoppe stores nationwide (including in Puerto Rico) and its market share is 2.7%. Its main brick-and-mortar retail competitor, GNC, has a market share of 3.5%. Other mortar and brick competitors include Whole Foods, Natural Grocers, Sprouts Farmers Market, Vitamin World, Costco, Wal-Mart, Rite-Aid, CVS, and Walgreens. Vitamin Shoppe has launched its e-commerce store, vitaminshoppe.com, which operates as its own entity. The main competitors to vitaminshoppe.com are bodybuilding.com and vitaminworld.com. Other internet and mail order companies that directly compete with vitaminshoppe.com are Amazon.com, Puritan’s Pride, Vitacost.com, Bodybuilding.com, Doctors Trust, Swanson, and iHerb. As of December 31, 2016, Vitamin Shoppe has a total of 3,887 full-time and 1,616 part-time employees. Exhibit 1 provides a summary of key income statistics based upon the SEC 10K report that company filed for fiscal year 2016…

Keywords: Corporate Finance; Financial Management; Financial Tools for Analysis and Application (search for similar items in EconPapers)
JEL-codes: G3 G31 G32 G34 (search for similar items in EconPapers)
Date: 2023
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