Using Neuro-Linguistic Programming to Build the Foundation of Brands: A Guide for Chinese Firms

Rodney A. Josephson

Chapter 7 in Chinese Innovation and Branding Leaps, 2022, pp 151-186 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionBrand Image — How an Impression Forms in the MindNLP — The Neuroscience of MarketingA Deeper, Hidden Meaning — The Governing Codes and Structures of Language and MediaThe Minute Language Structures That Govern an Idea and Meaning — A Word’s EtymologyNumbers, Letters, Words, and a Mathematical Code of GeometryThe Structure of Imaginary Intent — Mind Digests the Message to Seek a ConclusionConcluding RemarksAcknowledgmentReferences

Keywords: Innovation; Branding; China; Asia; Online Marketplace; Entrepreneurship; Neuro-Linguistic Programming (NLP) (search for similar items in EconPapers)
JEL-codes: L26 M31 O31 (search for similar items in EconPapers)
Date: 2022
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