Transforming Your Culture

Sophia Chin

Chapter 25 in Dancing on the Edge of Greatness:Making Leadership Personal, 2023, pp 315-322 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Anne is the head of one of Asia’s fastest-growing advertising groups when it is acquired by a global advertising network. Externally, the message is very positive, with lots of song and dance. But internally, Anne faces a complex challenge around the integration process. The organization is more like a hodgepodge of advertising agencies, from eclectic boutiques to entirely honorable corporations — the consequence of an enormously successful growth strategy through acquisition. But Anne is now faced with a dilemma. How is she going to align 20 brands and 1,700 people behind the new global advertising network without anyone leaving?…

Keywords: Leadership; Entrepreneurship; Leadership Development; Personal Development; Creativity; Motivation; Management; Human Resources (search for similar items in EconPapers)
JEL-codes: L2 M12 O15 (search for similar items in EconPapers)
Date: 2023
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