K-pop Industry Preparing for a Virtual Future

Gabriela Quincy Rosemarie

Chapter 13 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 187-202 from World Scientific Publishing Co. Pte. Ltd.

Abstract: For the past two decades, the term “Korean Wave” or Hallyu has been used to describe the intense popularity growth of Korean popular culture. Starting from the massive hit TV drama Winter Sonata to the globally known idol group BTS, Korean popular culture has taken over the world in many aspects. Undoubtedly, the Korean pop (K-pop) industry is one of the major contributors behind the Hallyu fever that successfully entices many youngsters all over the world with their good-looking and talented idols…

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
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