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Why Invest in Customer Xperience?

Chezy Ofir and Nadav Goldschmidt

Chapter 3 in Customer Xperience Leadership:A Blueprint to Maximize Performance, 2024, pp 25-33 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The level of customer experience can make or break a company. No matter how good or affordable the products or services it sells, if the customer doesn’t enjoy the encounters with the company, they won’t stick around. Customers have more and more options and they can afford to be picky…

Keywords: Customer Experience; Service-Leadership; Service-Related Technology (IOT; AI; AR); Hyper-Personalization; Customer Profitability; Measuring Experiences; Customer Journey; Customer Analytics; Human-experience; Self-Service (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2024
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