Customer-First Vision & Strategy

Chezy Ofir and Nadav Goldschmidt

Chapter 5 in Customer Xperience Leadership:A Blueprint to Maximize Performance, 2024, pp 53-65 from World Scientific Publishing Co. Pte. Ltd.

Abstract: A known Chinese proverb says “Even a journey of a thousand miles begins with a single step.” People often know this part of the proverb. Many of them don’t know that this proverb includes another sentence. That sentence is “That single, first step has to be in the right direction!”…

Keywords: Customer Experience; Service-Leadership; Service-Related Technology (IOT; AI; AR); Hyper-Personalization; Customer Profitability; Measuring Experiences; Customer Journey; Customer Analytics; Human-experience; Self-Service (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2024
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