Intelligent Customer Analytics

Chezy Ofir and Nadav Goldschmidt

Chapter 14 in Customer Xperience Leadership:A Blueprint to Maximize Performance, 2024, pp 227-251 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The owners of a Mom & Pop’s neighborhood grocery store knew each and every customer personally. They knew their history inside and out, their specific needs and expectations. They knew who wanted what, when, and how. Every Friday they saved a loaf of bread for Miss Carmicle, a newspaper copy for Mr. Menendez, and told Miss Freeman that someone will bring her the groceries knowing she was under the weather…

Keywords: Customer Experience; Service-Leadership; Service-Related Technology (IOT; AI; AR); Hyper-Personalization; Customer Profitability; Measuring Experiences; Customer Journey; Customer Analytics; Human-experience; Self-Service (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2024
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