A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth

Jyoti and Sarvesh Kumar

Chapter 8 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 87-96 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In response to the growing sensitivity of consumer orientation to the COVID-19 situation, the positioning of products that are relatively relevant to a healthy lifestyle has effectually changed. Before the emergence of the COVID-19 pandemic, both nationwide and individual perceptions of social change and the exchange of offerings shared different indexed reflections in terms of different products at diverse marketplaces. However, during the pandemic, the predominance of global marketing evolved into a new global perception of social change and unique offerings in the marketplace. To understand the objective reality of these new propositions of social change due to the chaotic situation caused by COVID-19, psychobiography investigations play a crucial role. In this era where rapid community spread of viruses can occur, the cognitive development process is relevant to recognize the needs, preferences, and experiences of people. To narrate the needs assessment of COVID-19 patients, we combine psychobiography with ethnomethodology. The unit of investigation will accommodate consumer experiences which indicate pluralism and chronology. The increasing health consciousness in consumer society has created a new stimulus-response capacity between product development, product promotion, and product adoption, subject to needs assessment. The consequences of needs assessment refer to an instrumental conditioning of consumer behaviour, which constitutes the perspectives of the individual, family, and society.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811292101_0008 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811292101_0008 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811292101_0008

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().