Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry

Sukhpreet Kaur, Deepa Guleria and Gurvinder Kaur

Chapter 21 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 275-286 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Employees are considered the most critical resource for any organization. The COVID-19 crisis was never expected by anyone across the globe. The hotel industry is one of the worst hit sectors of the Indian economy. This study aims to explore how the hotel industry developed organizational resilience to survive the first wave of the COVID-19 crisis. For this purpose, survey forms were distributed to a total of 130 human resources (HR) managers/general managers. The survey was distributed and administered via Google Forms. The findings identified 10 broad themes around which the responses were received. The themes were further grouped into three categories: before lockdown phase, during lockdown phase, and after lockdown phase. The results shed light on how HR practices can help revive the hotel industry’s workforce. The results can prove helpful in dealing with the any prodigious situations that may occur in near future due to changing environments.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811292101_0021 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811292101_0021 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811292101_0021

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().