Navigating the Digital Frontier: The Art of Ambidextrous Leadership Definition of Digital Leadership

Kathryn Brohman

Chapter 10 in Digital Transformation and Society, 2024, pp 209-229 from World Scientific Publishing Co. Pte. Ltd.

Abstract: When it comes to leaders who have been recognized for successfully navigating their organizations through digital transformation, names such as Satya Nadella, Jeff Bezos, Bob Igor, and Ajay Banga come top of mind. Nadella, CEO of Microsoft, shifted the company’s focus from traditional software to cloud services and embraced a culture of innovation to introduce products, such as Azure and Office 365. Bezos, founder and former CEO of Amazon, was relentless in sustaining focus on customer experience, data-driven decision-making, and investments in technologies like cloud computing and artificial intelligence. Igor, CEO of The Walt Disney Company, recognized the need to expand their digital footprint to remain competitive in the entertainment industry and launched the Disney+ streaming service. Finally, Banga, former CEO of Mastercard, played an important role in the digital transformation of the financial industry by re-imagining digital payment solutions to include contactless payments, mobile payments, and digital security innovations. From a strategy perspective, it is not surprising that each of these transformational success stories is unique in the way technology was leveraged to develop a competitive advantage. However, when it comes to leadership, there is much debate about whether notable changes in response to technological advancements have changed the qualities, styles, and approaches taken by today’s CEOs and other organizational leaders…

Keywords: Digital Transformation; Society; AI; Innovation; Business; Management; Information Technology; Ethics; Competitive Advantage; Industry 4.0; Agriculture; Universities; University of the Future; Metaverse; Platform Strategy; Knowledge Leadership; Smart Home Appliances; Learning; Space; Digital Frontier; Digital Leadership; Entrepreneurship; Future of Work; Digital World (search for similar items in EconPapers)
JEL-codes: M1 O3 O31 O32 O33 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811295140_0010 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811295140_0010 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811295140_0010

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().