EXPLAINING ECOLOGICAL PRODUCT PURCHASE USING CONSUMERS' PSYCHOGRAPHIC CHARACTERISTICS

Elena Fraj, Eva Martínez and Teresa Montaner
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Elena Fraj: Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain
Eva Martínez: Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain
Teresa Montaner: Departamento de Economia y Direccion de Empresas, Facultad de Ciencias Economicas y Empresariales, Gran Via, 2. Zaragoza, Spain

Chapter 3 in Advances in Doctoral Research in Management, 2006, pp 47-76 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis paper identifies the characteristics of the ecological product consumer, and considers their disposition to buy those products even when the price is higher than non-ecological products. Variables relating to ecological behaviour such as values, lifestyle, personality and attitude (Straughan and Roberts, 1999; Kotchen and Reiling, 2000; Chan, 2001; Laroche et al., 2001) are considered. To achieve our purpose, a survey with a random sample of 573 consumers was designed. Several exploratory and confirmatory factor analyses were conducted and a logistic regression analysis was applied on the obtained data. The results confirm that the psychographic variables used differentiate the profile of the consumer who is willing to buy ecological products at different prices.

Keywords: Doctoral; Research; Management Methodology; Data; Analysis; Paradigm; Modeling; International (search for similar items in EconPapers)
Date: 2006
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