FACE WORK AND CREDIBILITY ON THE WEB

Takashi Nakamura and Hiromi Yuki
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Takashi Nakamura: Faculty of Humanities, Niigata University, 2-8050, Igarashi, Niigata 950-2181, Japan
Hiromi Yuki: Graduate School of Modern Society and Culture, Niigata University, 2-8050, Igarashi, Niigata 950-2181, Japan

Chapter 21 in Creating Collaborative Advantage Through Knowledge and Innovation, 2007, pp 315-328 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn this paper, the authors applied Goffman's sociological theory of “Face Work” to an analysis of the Web. The authors stated that a user's ability to judge the credibility of related sites may be enhanced by examining the hyperlinks named on link pages and comparing those to the ones named on other pages. It was discussed that hyperlinks on link pages offer distinct meaning. The authors analyzed only Web communities that contained hyperlinks on link pages, noting the distribution between the number of incoming hyperlinks (in-degree) and the number of out-going ones (out-degree). The reconstructed Web community indicated that no site existed with a high in-degree, as well as a high out-degree. The variation of the evaluated values of the link pages (e.g. the in-degree point) suggested that credible sites could be hyperlinked to other credible sites through link pages. The results of the two analyses suggested that a credible site (an authority) carefully selects the hyperlinks named on its link pages. This qualified selection could be founded on the site administrator's Face Work, which strongly constrains his or her observable conduct. The authors suggested that Face Work could be valid on the Web. They claimed that the observable credibility implied by related sites could be utilized in order to obtain knowledge about an unfamiliar topic.

Keywords: Collaboration Innovation; Knowledge Creation; Relationship; Social Networks; Knowledge Discovery; Knowledge Organization (search for similar items in EconPapers)
Date: 2007
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