Strategic Planning and R&D Management

Junpei Nakagawa

Chapter 2 in Creative Marketing for New Product and New Business Development, 2008, pp 17-39 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:The Modern Enterprise and R&DThe necessity of R&DInternational comparison of R&D investmentInternational comparison of product architectureInnovation and economic progressGovernmental policy on technologyR&D challenges facing the Japanese companyManagement Strategy and Its Relationships with R&D and Product Development ManagementRequirements for the Management of Technology (MOT)Corporate strategy and R&DCompetitive strategy and R&DProduct strategy and R&D engineeringMarketing research for new product developmentR&D alliances and outsourcingReferences

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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