The New Systematization and Assetization of Information

Tetsuro Saisho

Chapter 4 in Creative Marketing for New Product and New Business Development, 2008, pp 85-125 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Systematization and Assetization of Technological and R&D InformationAn approach to the systematization of informationSystematization and assetization of keywordsCharting and patterning as means for systematizingCompiling keywords into a thesaurusEvaluating the efficiency of information retrieval systemsReinforcement through the assetization of informationSystematization and Assetization of Market Development InformationDifferences between market development information and information/R&D informationSystematization and assetization of market development informationBalance between R&D information and market development informationAssetization of market development informationImpact of systematizing management strategy (development) informationFrom systematizing to assetizing management strategy (development) informationA means for promoting the assetization of management strategy (development) informationReinforcement of the interrelationships between management strategy information, market development information, technology information, and R&D informationCentralized/decentralized systems for a variety of informationReferences

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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