WHAT MAKES PRODUCTS GREAT?

James Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
Additional contact information
James Utterback: MIT, USA
Bengt-Arne Vedin: Mälardalen University, Sweden
Eduardo Alvarez: VIGIX, Inc., USA
Sten Ekman: Mälardalen University, Sweden
Susan Walsh Sanderson: Rensselaer Polytechnic Institute, USA
Bruce Tether: University of Manchester, UK
Roberto Verganti: Politecnico di Milano, Italy

Chapter 1 in Design-Inspired Innovation, 2006, pp 1-25 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:What is design-inspired innovation?How does it lead to competitive advantage?What strategies encourage design-inspired innovation?Why is simplicity key to achieving customer delight?How is the innovation process changing?What is to follow?Endnotes

Keywords: Design; Innovation; Aesthetics; Visualization; New Products; Product Development (search for similar items in EconPapers)
Date: 2006
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