LIMITATIONS: Market Limitations as Strategic Problems

Alan E Singer
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Alan E Singer: University of Canterbury, New Zealand

Chapter 5 in Integrating Ethics with Strategy:Selected Papers of Alan E Singer, 2007, pp 76-96 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis chapter is an abridged version of “Enterprise action for the common good: market limitations as strategic problems,” Journal of Enterprising Culture11(1), pp. 69–88, 2003. It is suggested that many companies have attempted to lead ethically by example, yet have nonetheless operated quite uncritically within the global market despite that systems’ known limitations. As a result, corporate communications that refer to the “common good” often lack credibility. A framework and methodology is proposed for augmenting enterprise strategies and communications in this respect. It is then applied from a distance to a well-known profitable Japanese company that also has an expressed social and environmental mission. Finally, some related cultural issues are discussed.

Keywords: Business Ethics; Strategy; Management Science; Corporate Social Responsibility; Poverty; Health; Decision Making; Corporate Governance; Global Business (search for similar items in EconPapers)
Date: 2007
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