A Concave Quadratic Programming Marketing Strategy Model with Product Life Cycles

Paul Y. Kim, Chin W. Yang, Cindy Hsiao-Ping Peng and Ken Hung
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Paul Y. Kim: Clarion University of Pennsylvania, USA
Chin W. Yang: Clarion University of Pennsylvania, USA
Cindy Hsiao-Ping Peng: Yu Da College of Business, Taiwan
Ken Hung: National Dong Hua University, Taiwan

Chapter 2 in Advances in Quantitative Analysis of Finance and Accounting, 2008, pp 15-26 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractAs a more general approach, the authors formulate a concave quadratic programming model of the marketing strategy (QPMS) problem. Due to some built-in limitations of its corresponding linear programming version, the development of the QPMS model is necessary to further improve the research effort of evaluating the profit and sales impact of alternative marketing strategies. It is the desire of the authors that this study will increase the utilization of programming models in marketing strategy decisions by removing artificially restrictive limitations necessary for linear programming solutions, which preclude the study of interaction effects of quantity and price in the objective function. The simulation analysis of the QPMS and its linear counterpart LPMS indicates that the solutions of the QPMS model are considerably more consistent with a priori expectations of theory and real world conditions.

Keywords: Hedging Strategies; Expense Mismatching; Stock Split; Trading Volume; Portfolio Optimization; Intraday Patterns; Earnings Management; International Winner-Loser Effect (search for similar items in EconPapers)
JEL-codes: G2 G3 (search for similar items in EconPapers)
Date: 2008
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