Connecting Wave: LEVERAGING INDIA

Jayashankar M. Swaminathan

Chapter 13 in Indian Economic Superpower:Fiction or Future?, 2009, pp 209-209 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractWhile India is a low-cost outsourcing destination for manufacturing and services, it is also a huge and growing market for various types of products and services. In 2003, the Indian retail market was estimated at USD250 billion, which put it in the top 10 countries in the world. This market is projected to reach USD400 billion by the year 2010, making India one of the world's top five retail markets. As multinationals eye opportunities in India, it is important for them to learn from failures and to adapt their approach in dealing with the Indian market. There are fortunes to be made in India — but it is critical for firms to ground their strategies in reality in order to achieve success…

Keywords: Indian Economy; India; Doing Business in India (search for similar items in EconPapers)
JEL-codes: P48 (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789812814661_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789812814661_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789812814661_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().