ENTERING INDIA'S PRODUCT AND SERVICE MARKETS: TEN CAVEATS THAT CAN HELP YOU TAME THE ASIAN ELEPHANT

Sridhar Balasubramanian and Prabhudev Konana

Chapter 14 in Indian Economic Superpower:Fiction or Future?, 2009, pp 211-229 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionCaveat 1: The Indian Market Can Be Brutally CompetitiveCaveat 2: Evaluate the Indian Market Against the Backdrop of the Company's Growth AspirationsCaveat 3: Invest Today, But Do Not Expect the Returns TodayCaveat 4: Question the Relevance of Your Core Competencies in the Indian ContextCaveat 5: Do Not Take the Informal, Unorganized Sector LightlyCaveat 6: Check the Entire Value Delivery Chain for Weak LinksCaveat 7: Employ Both Economies of Scale and Economies of FlexibilityCaveat 8: Do Not Shy away from Technology — Instead, Employ Useful and Usable Technology that is Light on Infrastructure RequirementsCaveat 9: Do Not Transplant Your Existing Marketing Mix into India — Instead, Embed Your Marketing Mix in the Local and National CultureCaveat 10: Pursue Profit in the Indian Market, But Do Not Ignore the Social Aspects of BusinessConclusionReferences

Keywords: Indian Economy; India; Doing Business in India (search for similar items in EconPapers)
JEL-codes: P48 (search for similar items in EconPapers)
Date: 2009
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