DESTINATION NETWORKS IN HERITAGE TOURISM: THE "ALBERGO DIFFUSO" FORMULA

Andreina Mandelli and La Rocca Antonella

Chapter 17 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice, 2009, pp 535-555 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis study is focused on the process of business networking in the heritage tourism sector, through a particular formula called Albergo Diffuso. The study shows that information and technological variables are important for understanding these processes but social and cultural factors are even more strategic. Managerial and theoretical implications are discussed.

Keywords: GNP Studies; IT Impact; IT Survey; Technology Driven; Business Practice; Business Continuity (search for similar items in EconPapers)
Date: 2009
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