ASIA’S REGIONAL PLAYERS: ASIA VISION, LOCAL ACTIONS

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Chapter 14 in Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers, 2017, pp 251-270 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Statistically, more than half the world’s population lives in Asia (GSM Association, 2015). This makes Asia one of the most potential markets for companies from various industries. Moreover, the region has been dubbed the global economic engine, recording a robust 5.4 percent growth in 2015–2016 (International Monetary Fund, 2015), against an estimated global growth rate of 3.6 percent in 2016. Growth will be driven by rising middle-class wealth and supported by governments around the region that are implementing structural reforms and strengthening macro policy frameworks…

Keywords: Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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