B2B Marketing Basics

Sarah Zohn

Chapter 6 in For God's Sake: Work by the Book!:Management Explained from Within, 2018, pp 189-234 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:The Bedrock Under MarketingMarketing Building BlocksCollateral MaterialMarketing EventsInformation and AnalysisBuilding the Company’s PositionMarketing Calendar

Keywords: Management; Experience; Leadership; Manager; Leader; Operational Strategy; Strategy; Execution; Work Management; People Management; Business Ecosystem; Setting Goals; Achieving Goals; Achievement; Business in Numbers; Sprezzatura; Organizations; Principles in Management; Marketing Basics; Sales Basics; Critical Mass; Sunk Cost (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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