ECOCENTRIC BUSINESS AND MARKETING

Helen Borland, Adam Lindgreen, Véronique Ambrosini and Joëlle Vanhamme

Chapter 4 in Intrinsic Capability:Implementing Intrinsic Sustainable Development for an Ecological Civilisation, 2019, pp 27-52 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionAnthropocentric and ecocentric epistemologyEcocentric strategy developmentEcocentric business strategiesEcocentric business and marketing solutionsAn ecocentric strategic marketing visionManagerial relevance and further researchConclusionsAcknowledgment

JEL-codes: L29 (search for similar items in EconPapers)
Date: 2019
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