Introduction

Per Kristensson, Peter R. Magnusson and Lars Witell

Chapter 1 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 1-14 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionService Research Center in Karlstad, SwedenService Innovation for Sustainable BusinessPurpose of the BookWho Should Read This Book?Outline of the BookReferences

Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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