From Customer Feedback to Innovation: The IKEA Innovation Journey from Screws to Click

Bård Tronvoll, Bo Edvardsson and Maria Möllerskov-Jonzon

Chapter 5 in Service Innovation for Sustainable Business:Stimulating, Realizing and Capturing the Value from Service Innovation, 2019, pp 75-93 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionDemocratic Design as a Basis for Customer-Centric InnovationDiscussionReferences

Keywords: Service; Innovation; Creativity; Ideas; Value; Customer; Marketing (search for similar items in EconPapers)
JEL-codes: L84 O31 (search for similar items in EconPapers)
Date: 2019
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