Cardunion, China: Digitization Promotes the Development of Small and Micro-stores

JiaYi Li and Juan Q Gou

Chapter 8 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 55-60 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Presently, in China, small and micro-stores (SMSs) are the main service providers to the community. However, insufficient financial and technological support throws these enterprises into a rather disadvantaged position. Cardunion, by building up a unique B2B2C e-commerce model centering on SMSs, has become one of China’s first service operators to create an offline community e-commerce platform. Having studied the case, the authors discover that Cardunion has developed different types of e-commerce platforms in accordance with the changing needs of SMSs, enabling them to adopt digital management and improve their operations. Moreover, Cardunion’s goal is to establish an e-commerce ecosystem centering on SMSs. The endeavor will bring both opportunities and challenges for SMSs to integrate into the e-commerce system and for traditional industries to develop online services.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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